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Levels of strategy
There are three levels of strategy:
Strategy formulation is the set of processes involved in creating or developing strategic plans. These processes mainly are concerned with understanding the environment and how it affects the organization, and how the organization can in turn affect the environment. The manager must understand the effects of such forces as new entrants and the threats they pose to the business, suppliers and their powers, competitors and their attempts to out manoeuvre one another, power of buyers on whom the organization relies for its sales and lastly the threat of substitute products. Strategy implementation is the process involved with the executing of the strategic plans. Incorporating the selected strategy into the daily operations of the organisation.
Planning which is the process of formulating future courses of action (i.e. deciding in advance what needs to be done, how it is to be done, when it is to be done and by who. W
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The Integrated Management Project is not intended to be an academic research report and the markers will not normally expect inclusion of a literature review or hypothesis testing.
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