1. Determination to enter a new territories.

2. To decide to enter a new market or not.

3. To determine how much production capacity to be builds up.

4. Helpful in deciding the number of salesman required to achieve the sales objective.

5. To prepare standard against to which measure performance.

6. To assess the effect of a proposed marketing programme.

7. Helpful in the product mix decisions ( Relating to wealth and length of product line.)

8. To decide the promotional mix.

9. To assess the effect of a proposed marketing programme.

10. In deciding the channels of distribution and physical distribution decision.