Illustration based on lenovo, Business Management

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Lenovo

a) Causes could include:

Provides a focal point for its staff
Can be used to calculate the performance of the business
Informs premeditated planning
Any other legal point

Two clearly described reasons needed for maximum marks.

b) Reasons (difficulty) could include:

Disagreement, e.g. "truth seeking and accuracy" might limit Lenovo's ability to earn high profits. Alternatively, shareholders might insist high dividends, but management look for to invest profits for the long term.
Culture conflict, e.g. compatibility of American and Chinese cultures.
Monetary constraints, e.g. sponsorship could damage cash outflow in the short term; any benefits are only reaped in the long run.
Any other valid reason that is inspected in sufficient detail.

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