1. Increasing the organization ability to compete with rival firms and remain competitive over the long run. JIT allows organizations to develop an optimal process ( well integrated system of manufacturing ) .

Lubben suggests three ways JIT can assist management in obtaining a competitive advantage:

a. Integrating and Optimizing :This involves reducing the operations and resources which do not facilitate production.

b. Improving Continuously : This involves continually trying to improve processes and systems.

c. Understanding the

d. Customers : The entails reducing the cost of products and satisfying consumer needs.

2. Increasing the degree of efficiency within the production process. Efficiency will concern itself with achieving greater levels of productivity while minimizing the associated cost of production.

3. Reducing the level of wasted materials time and effort involved in the production process.

The above three universal objectives are applicable to any firm however there exist several other goals which may be specific to organization. There exist short and long term goals which include the followings;

a. Identifying and responding to consumer needs

b. Aiming for the optimal quality cost relationship.

c. Eliminating unnecessary wastes.

d. Aiming for the development of trusting relationship between the suppliers.

e. Designing the plant for maximum efficiency and ease of manufacturing.