Identify limitations of the bcg matrix, Other Management

Assignment Help:

QUESTION

(i) Explain the term Position Audit and discuss how it helps an organisation perform better planning

(ii) The marketing manager of Juicy Drinks Ltd has invited you in for a chat. Juicy Drinks Ltd provides fruit juices to a number of supermarket chains, which sell them under their own label. We've got a large number of products, of course. Our freshly squeezed orange juice is doing fine - it sells in huge quantities. Although margins are low, we have sufficient economies of scale to do very nicely in this market. We've got advanced production and bottling equipment and long term contracts with some major growers. No problems there. We as well sell freshly squeezed pomegranate juice: customers loved it in the tests but producing the stuff at the right price is a major hassle: all the seeds get in the way. We hope it will be a winner, once we get the production right and start converting customers to it. After all the market for exotic fruit juices generally is expanding fast

Questions-

The Boston Consulting Group (BCG) matrix is one of the best-known portfolio planning methods

(a) Using to the Boston Classification, identify sorts of products which are described in the above instance?

(b) Discuss, using examples, the four planning strategies the BCG matrix prescribes with respect to a company's Strategic Business Units (SBUs)

(c) Like all analytical techniques, the BCG matrix has some limitations. Identify these limitations


Related Discussions:- Identify limitations of the bcg matrix

Explain an alternative model of change, Question: "According to Lewin, ...

Question: "According to Lewin, change underlies the modification of those forces that keep a system's behaviour stable" (a) Why do people in organisations at times prefer t

Advantages of developing a greenfield site, Question : (a) Examine how ...

Question : (a) Examine how a feasibility study can be used by a Hospitality Manager. (b) Briefly describe what aspects should be considered in a feasibility study. (c) Co

Effective customer management systems, QUESTION 1 List 8 components tha...

QUESTION 1 List 8 components that need to be taken into consideration when assessing the total cost of ownership of a system QUESTION 2 With regards to supply chain man

Merger process, T he merger process We learnt how to aligning M and A ...

T he merger process We learnt how to aligning M and A with corporate strategy. Now, let us study how the merger process takes place. The merger process is carried out in two w

Discuss the role of nabard in rural housing development, Question 1 Develo...

Question 1 Development Banks or Development Financial Institutions (DFIs) in India were established mainly to provide long term capital for industry and trade. Write a detailed no

International marketing, define international marketing and furnish its fea...

define international marketing and furnish its features

Community, C ommunity The community element requires attention, organi...

C ommunity The community element requires attention, organisation and also nurturing. The members of the community might choose to join together to help each other and share t

R charts, R Chart In this part we are going to look at control charts w...

R Chart In this part we are going to look at control charts which are directed towards monitoring the variability in case of individual characteristics like the variability in

Case study: royal blue, Case Study Royal Blue the national passenger ...

Case Study Royal Blue the national passenger carrier for commercial flight, appointed a new advertising company, Amadeus. Amadeus was hired to spearhead a more customer orien

Change management model, The student selects one of the major theoretical p...

The student selects one of the major theoretical perspectives on change discussed in the course and produces a research paper on the topic.  The objective is to take the topic past

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd