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QUESTION
(i) Explain the term Position Audit and discuss how it helps an organisation perform better planning
(ii) The marketing manager of Juicy Drinks Ltd has invited you in for a chat. Juicy Drinks Ltd provides fruit juices to a number of supermarket chains, which sell them under their own label. We've got a large number of products, of course. Our freshly squeezed orange juice is doing fine - it sells in huge quantities. Although margins are low, we have sufficient economies of scale to do very nicely in this market. We've got advanced production and bottling equipment and long term contracts with some major growers. No problems there. We as well sell freshly squeezed pomegranate juice: customers loved it in the tests but producing the stuff at the right price is a major hassle: all the seeds get in the way. We hope it will be a winner, once we get the production right and start converting customers to it. After all the market for exotic fruit juices generally is expanding fast
Questions-
The Boston Consulting Group (BCG) matrix is one of the best-known portfolio planning methods
(a) Using to the Boston Classification, identify sorts of products which are described in the above instance?
(b) Discuss, using examples, the four planning strategies the BCG matrix prescribes with respect to a company's Strategic Business Units (SBUs)
(c) Like all analytical techniques, the BCG matrix has some limitations. Identify these limitations
Locus of Control Many people see themselves as very much in control of their lives. From them some see themselves as not being in control of the events which is happening aroun
Administration of Interview Schedule: Rules for Interviewing Fix-up the Appointment: Interviewer should fix up the data and time of interview with the subjecthn
QUESTION 1 A restaurant has experienced a sudden increase in customer complaints and as a consequence the restaurant has been losing customers and orders. The quality manager w
CHARACTERISTICS OF RESEARCH TOOLS: An ideal measuring instrument is one which results in measures that are relevant, accurate objective, sensitive and efficient. Measures wh
Ordinal Numbers: These are used not for the purpose of counting but ordering and mechanising the arrangement of things. For example, participants in a conference can be liste
A company manufactures and sells a single product. The variable cost of the product is Rs 2.50 per unit and all production each month is sold at a price of Rs 3.70 per unit. A pote
The Ledger System: In this system, the record is kept in the form of a bound register wherein each page is allotted to a periodical. On top of the page usually, details like
Differentiate between Historigrams and Histogram
moral responsibility and blame
QUESTION 1 (a) Distinguish between conflicts of interest and bid rigging in public procurement (b) Explain the importance of a Code of Conduct in preventing corrupt practice
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