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QUESTION
(i) Explain the term Position Audit and discuss how it helps an organisation perform better planning
(ii) The marketing manager of Juicy Drinks Ltd has invited you in for a chat. Juicy Drinks Ltd provides fruit juices to a number of supermarket chains, which sell them under their own label. We've got a large number of products, of course. Our freshly squeezed orange juice is doing fine - it sells in huge quantities. Although margins are low, we have sufficient economies of scale to do very nicely in this market. We've got advanced production and bottling equipment and long term contracts with some major growers. No problems there. We as well sell freshly squeezed pomegranate juice: customers loved it in the tests but producing the stuff at the right price is a major hassle: all the seeds get in the way. We hope it will be a winner, once we get the production right and start converting customers to it. After all the market for exotic fruit juices generally is expanding fast
Questions-
The Boston Consulting Group (BCG) matrix is one of the best-known portfolio planning methods
(a) Using to the Boston Classification, identify sorts of products which are described in the above instance?
(b) Discuss, using examples, the four planning strategies the BCG matrix prescribes with respect to a company's Strategic Business Units (SBUs)
(c) Like all analytical techniques, the BCG matrix has some limitations. Identify these limitations
Questioning and Interview Schedule: Meaning: The questioning is a technique of data collection where the sources of data is the subject himself/herself. Here, the data a
Critically analyze Mr. Vincent''s reasoning?
FILING "A place for everything and everything in its place" is an old saying. We are aware of the implications of this saying in our daily life. If everything in our house or
STEPS LITERATURE SEARCH There are many points to consider in making an effective literature search. The first and foremost step is to ascertain the purpose, scope, depth and
Community of Practice Communities of Practice (CoP) are a network of people who are engaged in the process of collective learning in a shared domain. In the organisational cont
Halo Ef fect Halo effects refer to drawing a general impression of an individual based on a single characteristic. For example, if a person is well-dressed, you might s
QUESTION When an investment is made in a fixed interest-bearing instrument, the risk is that the secondary market rate at which these instruments trade will increase, with a re
Public documentation/information centres: Established from public funds, these may not be self- supporting financially. In developing countries, documentation and information
PROCEDURE FOR DATA COLLECTION: The planning for research continues till a pilot study is conducted to see that the whole research design works. The next step is the stage of
Self-Monitoring This is a personality trait reflecting an individual's ability to adjust behavior to match conditional factors. Individuals high in self- monitoring are very ad
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