The phase consists of the followings activates:

1. Identify the core high level processes,

2. Recognize potential change enablers,

3. Gather performance metric within the industry,

4. Gather performance metric s outside the industry.

5. Select processes that should be reengineered,

6. Prioritize selected processes

7. Evaluate pre existing business strategies,

8. Consult with customers to known their desires

9. Determine customers a actual needs

10. Formulate new process performance objectives

11. Establish key process characteristics

12. Identify potential barriers to implementation.