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How has an understanding of consumer behaviour helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today? What is the Groupon Promise? How does the Groupon Promise affect a consumer's perceived risk and cognitive dissonance? Describe the five-stage purchase decision process for a typical Groupon user. What are possible psychological and sociological influences on the Groupon consumer purchase decision process? What challenges does Groupon face in the future? What actions would you recommend related to each challenge?
Briefly, identify and describe, in your own words, the different measurements used in the selection process. What are the advantages and disadvantages of each?
What is flexibility?
Which of the following is normally not addressed in a change control board meeting to approve a scope change? Answer Cost of the change Which functional unit will perform
Why do you think Mary parker Follett's ideas tended to be popular with business people of her day but were ignored by management scholars? Why are her ideas appreciated more today?
Explain Theory 'Y'. This theory is place forward by Douglas McGregor. It is based upon the management thinking containing certain assumptions regarding human nature and human b
Explain d ifference between Classical Theory and Neo-Classical Theory of Organisation. Difference between Classical Theory and Neo-Classical Theory of Organisation : The c
what are types of forcasting?
1. Why has Southwest's business model and strategies changed overtime? 2. In what ways is Southwest Trying to improve its competitive advantage in 2011? 3. Give examples of a
In what ways if anywhere biases stereotypes or overt discrimination involved in this situation?
A drug store has two windows available for serving customers, who arrive at a Poisson rate of 40/hr. Service time is exponentially distributed with a mean of 2 min. Only one window
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