Question 1:

Elaborate on the following business strategies giving examples, and discuss under what circumstances these business strategies are applied.

a) Forward integration
b) Product development
c) Conglomerate diversification
d) Retrenchment

Question 2:

(i) Explain the components in an ideal mission statement of a business organisation?

ii) Using the above components of a mission statement, write a model mission statement for the organisation where you are working/studying which can be used by your organisation in future?.

Question 3:

i) Explain the different aspects of the term ‘Organisation Culture'?

(ii) Examine critically and discuss the importance of Organisational Culture in the implementation of strategy?

Question  4:

(i) Explain with the help of a diagram the Boston Consulting Group Framework in Corporate Portfolio analysis?

(ii) How and Why has the BCG Framework been modified?