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Question 1:
Elaborate on the following business strategies giving examples, and discuss under what circumstances these business strategies are applied.
a) Forward integration b) Product development c) Conglomerate diversification d) Retrenchment
Question 2:
(i) Explain the components in an ideal mission statement of a business organisation?
ii) Using the above components of a mission statement, write a model mission statement for the organisation where you are working/studying which can be used by your organisation in future?.
Question 3:
i) Explain the different aspects of the term ‘Organisation Culture'?
(ii) Examine critically and discuss the importance of Organisational Culture in the implementation of strategy?
Question 4:
(i) Explain with the help of a diagram the Boston Consulting Group Framework in Corporate Portfolio analysis?
(ii) How and Why has the BCG Framework been modified?
How has McLaren overcome the market entry barriers that are present in the mass car market?
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