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Question:
You have been appointed as consultant to advise a small company of your choice about its product portfolio. Write a report which:
a) explains the product life cycle and how it may be used to adapt the marketing mix.
b) states why it is important for the company to innovate and explains the new product development process in the context of the firm.
It is essential that you study the list below to ensure that you understand the terminology used in assignment and examination questions. The successful outcome of your assessment
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