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Question:
You have been appointed as consultant to advise a small company of your choice about its product portfolio. Write a report which:
a) explains the product life cycle and how it may be used to adapt the marketing mix.
b) states why it is important for the company to innovate and explains the new product development process in the context of the firm.
S Company has for many years been a long standing household name, designing and manufacturing electrical appliances for use in the kitchen. It has developed a strong culture over t
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In response to changing customer demands and strong competition, the new product development team of Z Company has been working on a new product range. However, the process has not
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give me a quote please maximum word limit 2000
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