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Question 1:
a) As an event organiser you need to target the right audience/visitor group. Taking a festival [local, regional or national] - explain the event and the ideal target group/s.
b) What media and communication strategy would you use to successfully contact and stimulate your target group/s.
Question 2:
The end of an event also needs professional management. As one of the deputy mangers of a conference centre, write a short report to your manger outlining the essential actives post event.
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Strategy is developed at different levels in large organisations. The process starts with the corporate strategy which is then translated into the strategy for the business divisio
Review business plan (information can be found on corporate marketing plan) to establish critical dates and initiatives that will require or generate resources in next financial c
Written Assessment Assessment Title Essay Task Description Task Your task is to consider the contents of:- SEBoK Kerzner">http://www.sebokwiki.org Kerzner (2013) AS/NZS 1
J, the Finance Director, is preparing for an important negotiation with P, the Marketing and Sales Director, regarding the way the company's sales targets will be set in the future
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