Explain the event and the ideal target group, Project Management

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Question 1:

a) As an event organiser you need to target the right audience/visitor group. Taking a festival [local, regional or national] - explain the event and the ideal target group/s.

b) What media and communication strategy would you use to successfully contact and stimulate your target group/s.

Question 2:

The end of an event also needs professional management. As one of the deputy mangers of a conference centre, write a short report to your manger outlining the essential actives post event.

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