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For years, David and Evie Wexler of The Little Guys Home Electronics had many ideas about how to improve the home electronics store in which they were working, but could not put them into action. So they decided to start a small business. Twelve years later, many of their ideas have been met with widespread success. Like many entrepreneurs, the Wexlers felt blocked by their old positions and wanted to strike out on their own. They possessed many of the characteristics of successful entrepreneurs. They took their high energy level and need to succeed and formed The Little Guys as a partnership with a long-time associate, Paul Gerrity. The three owner's maintained control and responsibility of the entire company, believing that combining their diverse skills would produce the greatest success. Today, with annual sales of over $10 million, The Little Guys has moved beyond the start-up phase to become a success. While the founders have benefited from the growth of their business, they are not resting on their laurels. Instead, they look forward with anticipation to the next big challenge.
After viewing The Little Guys video case study, please answer the following three questions in three to six paragraphs (250-500 total word count).
Identify the effective general leadership traits that have contributed to The Little Guys' ongoing success.
Identify the behaviours often incorporated by entrepreneurial leaders.
Determine the entrepreneurial attitudes that have most prominently contributed to the success of the Little Guys.
Explain David McClelland's "Three Needs Theory"
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