Question 1) Explain the concept of Service mapping with example

Question 2) A. Factors that influence customer expectations
                    B. Pricing strategies followed in service organizations based on customer perceptions

Question 3) Explain the concept of Service Blueprinting with an example

Question 4) Explain the positioning strategies of services

Question 5) Discuss about the marketing of services in Banking sector, Airline industry, and Hospitality sector

Question 6) Write a short notes on-
                    A. Service Delivery Process
                    B. service Design