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Question 1:
Over the past years, the accommodation industry in general has had to move away from a captive market, diversify its range of products and services in order to be competitive in an almost saturated market. With at least two examples for each, explain the following terms:
(i) The accommodation industry (ii) A captive market (iii) Product diversifcation (iv) Range of products and services (v) Saturated market [6 marks each]
Question 2:
Discuss and explain why it may not be economically viable for the management of a hotel to use a pricing method that is totally dictated by the market forces of supply and demand.
Conservation: The second aspect of maintenance work is book conservation. Only books in good physical condition should be allowed to stay on shelves. Constant shelf checking
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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
assignment on stock market for 10 marks basis
Problem 1 (a) Illustrate on the 3 main stages of the development of PR in the U.S? (b) Describe the main transformations that PR has undergone since its inception? Pro
S ix-Sigma Speciality Six Sigma can be used for both operational and strategic management. It is regarded as a new quality management strategy that has the ability to replace
Development of Library Resource Sharing Network The development of library networks is the result of computerisation of catalogues and bibliographic databases and the developm
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
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