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In the light of a rapidly changing business landscape, it is imperative for firms to monitor the six major environmental forces: demographic, economic, social-cultural, natural, technological, and political-legal. If you're the marketing/product manager of McDonald's or any fast-food business, what is the significance of identifying these major forces to your business/product/service? Provide examples to prove your contentions. Aim for at least 250+ words to your post
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Briefly describe McDonald's value chain and discuss how information systems facilitate each component in the chain. How could information technology improve your next trip to McDon
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