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Today's marketing research personnel have far greater access to both primary research tools as well as widely published and accessible secondary data. How has the Internet changed the way that marketers collect both primary and secondary data? Give some specific examples
The prices for company A for the first quarter of 2007 are given below. The price of the stock on January 1, 2007 was $120. Find the holding period return for an investor who purch
Describe the difference between legal and ethical behaviour in marketing. Give an example of each as it pertains to marketing
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C.W. Churchman once said that "mathematics tends to lull the unsuspecting into believing that he who thinks elaborately thinks well." Do you think that the best QA models are the o
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What are the pros and cons regarding the theories of motivation?
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