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Why does the Baltzan text draw a distinction between e-business and e-commerce?
• The Baltzan text lists four challenges for Web-based e-business (pp. 103 - 104). See if you can provide an example of each of these; or, explain the meaning of each with an example.
• Identifying Limited Market Segment -
• Managing Consumer Trust -
• Ensuring Consumer Protection -
• Adhering to Taxation Rules -
• How has the internet facilitated the development of E-Commerce?
• When we think about E-Commerce we usually think of going to a web site (e.g. Amazon.com) and ordering something. That is a "Sales" function but how else have companies used technology capabilities to improve other aspects of their operations, e.g. "Marketing", "Operations", "Logistics"
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Why do successful firms conduct marketing research for their products/services?
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