Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Part 2: Case Floor-Shine Cleaning Products
Case Focus: This case illustrates the use of a sales contest in an attempt to boost sales. Several potential problems resulting from a poorly designed sales contest are demonstrated.
Summary
Vince Coleman, national sales manager for Floor-Shine Cleaning Products, recently asked regional sales manager Bob Herman to coordinate a special fourth quarter sales push in order to achieve projected year-end sales goals. Herman designed a contest to motivate the 20 salespeople in each of his five districts. Salespeople within each district would compete against each other for a trip to a fantasy baseball camp. As a result of the contest, several things occurred to some extent or another: small customers were ignored; dealer loading was encouraged via kickbacks and incentives; one district had a salesperson who landed an early insurmountable lead; unnecessary credit risks were taken, and; saleswomen were not motivated.
Discussion Questions
1. How would you evaluate this contest? What are its pros and cons?
2. How could this contest be designed to have a better chance of being successful?
Why do firms segment consumer markets?
The paper must be four to five pages excluding title page and reference pages, following APA format. Address all of the following parts of this assignment: Suppose that the F
Sales of vegetable dehydrators at Bud Banis' discount department store in St. Louis over the past year are shown below. Management prepared a forecast using a combination of expone
The MPS for product A calls for 100 units to be completed in week 4 and 200 units in week 7 (the lead time is 1 week). Spare part demand for Item B is 10 units per week. The bill o
Which of the following could not be used as a fire wall? a. hub b. router c. server d. PC
Type your question here Four-step process for setting a price on a product, and using 2,000 custom-printed t- shirts as your product (at a cost of $12.25 each to produce), calculat
????? # ..
In this fast paced and complex environment, many companies are finding they cannot do it alone. An effective supply chain of partners is becoming more and more of a necessity. Let'
This assignment requires you to look in some detail at one quality issue arising in your organisation. Some of the exercises in Units 4 and 5 have already suggested that you consid
A company has two alternatives for meeting a customer requirement for 9,000 units of a specialty molding. If done in-house, fixed cost would be $350,000 with variable cost at $30 p
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd