Explain how would you evaluate this contest, Operation Management

Assignment Help:

Part 2: Case Floor-Shine Cleaning Products

Case Focus: This case illustrates the use of a sales contest in an attempt to boost sales. Several potential problems resulting from a poorly designed sales contest are demonstrated.

Summary

Vince Coleman, national sales manager for Floor-Shine Cleaning Products, recently asked regional sales manager Bob Herman to coordinate a special fourth quarter sales push in order to achieve projected year-end sales goals. Herman designed a contest to motivate the 20 salespeople in each of his five districts. Salespeople within each district would compete against each other for a trip to a fantasy baseball camp. As a result of the contest, several things occurred to some extent or another: small customers were ignored; dealer loading was encouraged via kickbacks and incentives; one district had a salesperson who landed an early insurmountable lead; unnecessary credit risks were taken, and; saleswomen were not motivated.

Discussion Questions

1. How would you evaluate this contest? What are its pros and cons?

2. How could this contest be designed to have a better chance of being successful?


Related Discussions:- Explain how would you evaluate this contest

Explain impact of globalization and information technology, Assess the impa...

Assess the impact of globalization and information technology on the creation of small businesses. Determine if and how these two trends have helped or hindered the growth of small

Describe how the operations function is linked with other, Q1: Explain how ...

Q1: Explain how the operations function is linked with other business functions in an extended enterprise. Discuss several specific functions and interactions. Q2: What are the

How to exceeded these requirements, Please solve the following constraint t...

Please solve the following constraint then graph: -0.30x + 0.70y ? 0 Show ALL work as to how you got to your conclusion. I will give the highest rating to the person who I fe

Define what are the steps and the benefits of a social audit, What are the ...

What are the steps and the benefits of a social audit?

Explain would the public approve of this campaign, The marketing team prese...

The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LES

LPP, A PAPER MILL PRODUCES TWO GRADES OF PAPER VIZ., X AND Y. BECAUSE OF RA...

A PAPER MILL PRODUCES TWO GRADES OF PAPER VIZ., X AND Y. BECAUSE OF RAW MATERIAL RESTRICTIONS, IT CANNOT PRODUCE MORE THAN 400 TONS OF GRADE X PAPER AND 300 TONS OF GRADE Y PAPER I

#tLean synchronization, Examples of how companies use lean synchronization ...

Examples of how companies use lean synchronization to reduce the environmental impact of their products

Explain what is statistical process control, What is Statistical Process Co...

What is Statistical Process Control? What are the advantages and disadvantages of SPC? Identify two or three applications in your organization that could benefit from Statistical P

Explain formal partnership agreement, Suppose a partnership is set up and o...

Suppose a partnership is set up and operated without a formal partnership agreement. What problems might arise?

Design a web page for the business function, 1. Design a Web page for the b...

1. Design a Web page for the business function (e.g., ordering, human resources, courier service, inventory listing, etc.). The Web page will have at least the following HTML: a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd