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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
Question (a) Discuss the importance of each phases of the project life cycle (b) Assumptions make estimates more accurate. Do you agree with this statement? (c) Outline s
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Suppose you are the project manager of a new management accounting system which will give monthly profit and loss accounts to a series of 30 computer dealerships, each of this is f
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Question: (a) The purpose of Project Monitoring and Control is to evaluate and provide an understanding of the evolution and progress of a project. This enables measurement of
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