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Question 1:
(a) Critically evaluate joint venture and licensing as global market entry methods.
(b) Explain and illustrate how a geocentric approach to global marketing is in line with standardised consumption patterns.
Question 2:
(a) As the Marketing Manager of Apple, conduct a brief environmental analysis before introducing the ‘iPad' product in Mauritius.
(b) Outline the marketing communications tools required to launch the ‘iPad' on a global scale.
Question 3:
(a) Using examples, explain how culture influences global product development.
(b) For a manufacturer of household electronic products, what methods can be used for grouping countries for preliminary consideration for market entry? Justify your answer.
Describe Reck and Long's purchasing development model. Supply is now accepted as a more fundamental and strategic method when compared to purchasing. Twenty years ago Reck and
Question 1: (a) Elaborate on the drivers of the ‘Age of Project Management'. (b) Differentiate between the terms ‘Project Management' and ‘Line Management'. (c) Expla
What are the contents of post completion report? Contents of a PC (post completion) report: a. Outcomes documented through staff appraisals undertaken b. Stakeholder surv
Aggregate planning is an operational method that does an aggregate plan for the production procedure, in advance of 2 to 18 months, to provide an idea to management as to what amo
Degree of Vertical Integration Vertical integration is the amount of production and distribution chain, from suppliers of raw materials and components to the delivery of finishe
Reduction in Costs : An efficient quality control system reduces the cost of production of the product due to reduction in wastage of raw materials, semi finished and finished good
what is project management information software
Definitions of management Several definitions of management have been given by different scholars. Mary Follet defined management as "having work done through others." Another
What are the steps of controlling in the management? All the steps comprised in controlling are as follows: • Purpose of standards of performance. • Measurement of defini
Having given the guidelines in the form of design specifications the designer should be given a free hand in developing the preliminary design of the product. However i
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