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Explain about the top management functions in brief.
Top Management:
This includes Board of Directors, Chief Executive, Managing Directors, Owners and Share holders as well as General Managers.
Top management functions are:-
1. Setting fundamental objectives and goals
2. Contracting or Expanding activities
3. Establishing policies
4. Monitoring performance
5. Designing or redesigning the organization system
6. Shouldering financial tasks and many more.
Corporate Adver tising: A sub functions of company communication that different from product publicity or marketing communication. Instead of trying to sell an organiz
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