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Explain about the selling concept.
Selling Concept:
The selling concept is a management orientation which seems as that consumer will normally not buy adequate of the company’s product unless they are approached along with a substantial promotional and selling effort.
• Selling focuses upon the needs of the seller while marketing focuses upon the requirements of the buyer.
• Selling is preoccupied along with the seller’s require to convert his goods in cash, while marketing lays emphasis onto satisfying the requirements of the customer through the product.
Identify all environmental factors that can affect the demand for consumers durables and assess the magnitude and direction of there impact.
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