Explain about the selling concept.

Selling Concept:

The selling concept is a management orientation which seems as that consumer will normally not buy adequate of the company’s product unless they are approached along with a substantial promotional and selling effort.

• Selling focuses upon the needs of the seller while marketing focuses upon the requirements of the buyer.

• Selling is preoccupied along with the seller’s require to convert his goods in cash, while marketing lays emphasis onto satisfying the requirements of the customer through the product.