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Question:
Using Amazon.com as a business model:
(a) Describe its positioning in the Internet value network.
(b) Discuss the value configuration(s) of the online bookshop using examples to illustrate your answer.
(c) Describe how market basket data is used in conjunction with customer profiling and product information to generate up-selling and cross-selling scenarios dynamically. Give examples wherever appropriate.
QUESTION Marketing has been practiced ever since humans engaged with trade and has evolved in line with changes in technology. (a) What is an e-marketing? (b) Explain 10
Question 1: (a) Define Business Process modeling and its usefulness in Business Process Management. (b) A checklist provides a high-level overview of aspects that should b
Steps involved in designing a channel system, Marketing Management
various approches in test marketing.
QUESTION The advent of the internet in the 1960s and the World Wide Web in the 1990s has revolutionised global communications. (a) Differentiate between the Internet as well
Lock-in, as explain by Hax and Wilde, is achieved when? Ans) An company achieves a proprietary position in its business.
The assignment has been designed to marry the theoretical analysis and practical application of the concepts of 'Managing Operations'. This assignment will therefore require studen
What is Breakeven Analysis? Breakeven Analysis: It implies that at several point in the operations, total revenue equivalents total cost. This analysis is concerned along
How is sales forecasting affected in marketing management? Sales Forecasting: Forecasting is fundamentally the art of anticipating that buyers are probable to do under a
Explain strategy as an organizational process?
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