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Wild west,Inc., is a regional telephone company that inherited nearly 100,000 employees and 50,000 retirees from AT&T.
Wild West Inc. has a new mission: to difersify.It calls for a 10-year effort to enter the financial services,real estat,cable, home shopping, entertainment, and cellular communication services markets- and to compete with other telephone companies. Wild west plans to provide cellular and fiber optic communiction services in market with established competitors, such as the united Kingdom, and in market with essentilally no competition, such as Russia and former Estern Bloc countries.
a) what types of strategic plans must wild west make? Is the "doing-nothing" viable? If Wild west's mission appears too broad, which business would you trim first?
b) what environmental forces could be at work that Wild West should consider?
c) What are the possible core competencies of Wild West? what weaknesses should it avoid or mitigate?
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