Environmental scan: Arpanaa is located along the girivalam path of the holy city which is a favourable destination for many people who wish to stay .There are around three competitors at the moment for the hotel who are located at various ends of the city. The direct competitors are nowhere near the standard and the quality of services that are offered by Arpanaa. There are many business giants who have just stepped in the spiritual town to extend their services to the high class people who visit the city. This is a serious threat for arpanaa as there have been many business giants who are pitching in the temple town.

As of now, the external environment is completely in favourable to the hotel management and hence arpanaa has utilized this grand opportunity to showcase its services and features to people who visit the spiritual place every year. There are two direct competitors who are located on the same lane on the opposite side of arpanaa. The competitor has low cost rooms and food that attracts more people. However, the wind has blown to the other side and now people prefer good quality hotel like arpanaa over the last few years since its inception.

The competitors for arpanaa have high market sales among the local people than the visitors who come to the town. Arpanaa has been created to target more of the floating population and hence it has successfully reached the target audience within a few months after it has been launched. The competitors have failed to fulfil the needs and requirements of the visitors who visit the spiritual town for pilgrimage purposes. They lack in basic amenities such as cleanliness, quality and ambience. However there are many competitors who undergo renovation in order to meet the newer needs and requirements.

The temple and the girivalam path is at a nearby distance from the hotel and it is perfectly situated at the heart of the city. This is one of the added advantages to the travellers who visit the city of tiruvanamalai for various purposes. There are many public buildings like banks, schools and colleges that are located near the hotel. They have a good list of local customers who visit the restaurant every week for their lovely buffet menu from various parts of life. The employees at arpanaa are given professional training by the institute that is run by the hotel management in order to meet the requirements of the visitors.

Many competitors who are located outside the town offer more spacious and green environment for travellers who wish to take their own time and relax themselves amidst the spiritual town. As arpanaa is located within the heart of the city, it does not offer such environment for visitors who wish to live in a natural environment as per their needs and requirements. As a result though there are various competitors who try to bring in more features , arpanaa continues to be the best hotel among the visitors who visit the temple town.