Effective online marketing strategy, Management Theories

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Question 1:

Discuss the application of the marketing mix concept to an effective online marketing strategy.

Question 2:

Good web content management and good internet advertising are essential prerequisites to a successful ecommerce marketing strategy. Discuss.

Question 3:

Explain how small businesses in the tourism industry benefit from e-commerce.

Question 4:

"Though often used interchangeably, e-business is much more than e-commerce". Do you agree?

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