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Types of Research Design:The marketing research designs are classified on the basis of the fundamental objectives of the research. They may be exploratory or conclusive.1. Exploratory Research
a.Search of secondary data and literature search
b. Survey of knowledgeable persons or experience survey
c. Case study2. Conclusive Research
a.Descriptive longitudinal study
b. Cross sectional study
c.Experimentation and ex post facto research design.
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Case Study Methods ( In Depth Interview): In relatively less known areas where there is little experience and theory available to serve as a guide intensive study of
Select an organisation from the retail industry that is involved in marketing activities and analyse how the chosen organisation utilises each of the marketing mix elements in its
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Q. Why is it important to study the various management theories that have been developed? i. To make a incorporated global theory of management ii. To use the experiences of
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