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Standardised measures for E-marketing performance are both needed and necessary. The discussion of most of the researchers has centred on the following measures (beside the traditional marketing performance measures): Traffic/ Visit duration / Conversion rate (visit to purchase) / Catalogue size / Sales value / Number of transactions / Number of users (as measured by the number of registered user accounts). In conducting the proposed research the researcher will depend on both traditional marketing and E-marketing performance measures. Namely: Financial measures / Competitive market measures / Consumer behaviour measures /E-marketing measures (such as: Conversion rate / Traffic / Visit duration / Number of transactions / Number of users).
consider what constitutes ‘responsible business’
short note on marketing
What are the factors affecting length of product life cycle in developing and developed countries
THE CONCEPT OF SEGMENTATION IN APPLE'' COMPANY IN ORDER PLEASE
Question 1: (a) Briefly describe the Environment Impact Assessment Committee and its functions (b) What do you understand by the term 'environmental sustainability' (c) List a
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QUESTION a) What do you understand by the term "Web Hosting"? Briefly describe two advantages and two disadvantages of having an independent Internet Service Provider to host y
Three of the best companies in terms of their advancement and development of woman are Motorola, Deloitte, and Touche and Bank of Montreal (See Nelson and Quick, 2007 p. 47). Avon
Creating a New Internet Business Here is a list of new businesses that could benefit from using the Web, listed. Select one of the businesses from this list and develop an Inte
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