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Question:
Forces for change exist in the external and the internal environments of the organisation.
(a) Differentiate between planned change and unplanned change.
(b) What are the internal forces for change, and what are the external ones?
(c) Organisations may innovate in one or more areas, depending on the internal and external forces for change. What are the broad types of change that organisations can engage in?
discuss under definition the channel of marketing communication
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