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Part 1
Discuss how the four major conceptual blocks apply in today's firm settings. Specifically, discuss how these four major concepts can be applied to your personal experience in a present or past job or other life situation. (Note: There are eight specific examples, so try to apply at least one example per conceptual block). Important: Why do these blocks occur in organizations in the first place? Using our readings and your personal insights, what can managers do to promote creativity?
Part 2
There are two short cases at the end of the Daft. The first is Lisa Benavides, Forest International and the second is Acme and Omega. Choose one of the cases and
1) Using our class readings, answer the three questions at the end of the case and
2) Discuss the implications for your current or a past job setting or one of our presentations.
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What is the role of advertising in an integrated promotional strategy for Dell inc..
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