Question 1:

Describe the effects of mass media on public opinion according to:

(a) The agenda setting theory
(b)The spiral of silence theory

Question 2:

Describe how the magic bullet theory, two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.

Question 3:

Describe the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media. Sustain with examples.

Question 4:

Discuss the early perspectives on media and society

a) The power of mass media
b) Communication and social change
c) The potential benefits of mass communication.