Question:

a) Describe the concepts "Customer Relationship Management" and "Supply Chain Management". Use relevant examples to support your answer.

b) "Top managers (and executives) do not have time to study and analyse large volumes of data. Instead they need an information system that will analyse the data and present it in an easy and elegant manner so that they can make quick and effective decisions". Discuss the statement with appropriate examples.

c) "Business Process Reengineering" can be used to reshape how the organisation carries out its activities and even the nature of the business itself. Identify the characteristics of BPR and discuss the steps in effective reengineering.