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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
Every employer who employs more than 100 persons in his enterprise must, under section 30 of the Occupational Safety and Health Act 2005 appoint a registered Safety and Health Offi
Semi-public documentation/information centres: Established by learned or professional societies, trade associations industrial undertakings, etc., they exist primarily for ser
Question 1 When you establish an export firm there are numerous regulations which have to be followed. List the steps in establishment of an export import firm. Describe the proce
Problem 1 If public relations practitioners are considering establishing a Web presence for themselves as well as their clients, explain some major questions that should be ans
Materials Handling Devices Materials handing devices are of three types: a. Lifting and lowering devices ( vertical movement) b. Transporting devices( horizontal move
(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of i. PR and marketing and ii. PR and adverti
statistics are not mainly the records of the past but they are useful in the planing of the future. Discuss the statement and explain the role of statistics in economic planning.
In 2001, a Chennai- based two- wheeler major introduced a bonus scheme for its employees. Employees covered under this bonus scheme are evaluated through a three-tier process- (1)
Question: The branding strategy adopted by any organization today is very important to be able to maintain or gain competitive edge over its competitors. (a) Define brandin
A pplying Six Sigma business strategy to project management processes When an organisation would like to introduce the Six Sigma for the new management strategy, the following
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