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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
Question: Psycho social Hazards-Job stress (a) How would you define job stress? (b) What are the causes of job stress? (c) Who are the workers affected by job stress?
Fiction: Fiction needs most careful consideration in view of heavy demand and use and its ephemeral nature. Still its heavy use may prompt librarians to decide on binding, b
Nature of Terms: In an analysis of classification terminology, Prasad (1986) had identified three types of terms - normative, fundamental and associative. Normative terms are
Question: The branding strategy adopted by any organization today is very important to be able to maintain or gain competitive edge over its competitors. (a) Define brandin
Question 1: Explain how you would set up the Front Office Department of a new 100 room beach resort. You should consider the following points in your answer: • Manpower requ
Contract Performance Here let us see the final stages of completion of a contract. M onitoring You should closely monitor the performance of the consultant. This could
QUESTION a) What is Strategic Management? b) With the help of a diagram describe the main elements of strategic management process c) Why strategy implementation often is
QUESTION (a) Define the term 'Motivation' and explain its importance for organizational success (b) Reply ANY TWO of the following items- (i) Explain with the support of
Recent Trends in document delivery service: Recent Trends As mentioned earlier document delivery scene has changed with the emergence of a large number of electronic databases
P enalty Penalties should aim at fixing a problem when it arises and ensuring that it does not recur. Guidelines to note while stipulating penalties are: Penalties shou
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