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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
DIFFERENT TYPES OF INFORMATION SERVICES: Modem libraries and information centres provide a variety of documentation and information services to support research and developmen
QUESTION When an investment is made in a fixed interest-bearing instrument, the risk is that the secondary market rate at which these instruments trade will increase, with a re
Expansion and Diversification: Diversification was the most important trend for databases during 1975-80. The early success of the Government-funded online experiments and the
P enalty Penalties should aim at fixing a problem when it arises and ensuring that it does not recur. Guidelines to note while stipulating penalties are: Penalties shou
Question 1: You are employed as a consultant to undertake a reform programme in a particular public sector environment. Provide a detailed checklist for a sustainable reform p
History of Mergers and Acquisition In the previous section, we had an overview of merger and acquisition. In this section we will cover its history. The understanding of the hi
Question 1: You have just been appointed as Food & Beverage Manager of a medium-size hotel. (i) Explain in detail the various areas you would check on the first week of you
Question: Forces for change exist in the external and the internal environments of the organisation. (a) Differentiate between planned change and unplanned change. (b)
Professionals: Professionals, like medical and legal practitioners, need information to pursue their vocations. The physicians cannot afford to ignore new developments in the
how do you generate and qualify sales lead
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