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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
#question.classifications of cost for planning.
(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of i. PR and marketing and ii. PR and adverti
Stereotype The tendency to judge someone is based on the perception of the group to which that person belongs. For example I might stereotype him as a "jock" if I know a person
What is promotional Mix? Mention and explain the elements of promotional mix?
ALA Rules : American Library Association. ALA Catalog Rules: Author and Title Entries. - Prel 2nd ed. - Chicago: American Library Association, 1941. Within two decades of
M odel which supports EPM Enterprise project management is an optimistic trait of the organisation that changes the way business is conducted through projects. A replica of an
INDIVIDUAL ASSIGNMENT BDS2874 – MANAGEMENT DECISION SCIENCE INSTRUCTIONS TO STUDENT 1. This Assignment is an Individual Assignment and consists of 7 pages including c
Question 1 Differentiate between identification based trust and calculus based trust. Question 2 M. Thomas, the Managing Director of a company has recently attended a w
Do you believe health care should be available to all Americans regardless of their ability to pay?do you believe it''s a basic right?if so all healthcare or only basic services.
define international marketing and furnish its features
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