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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
PERIODICALS PROCUREMENT: We have dealt with the selection of periodicals. Logically, the next step is procurement of the selected periodicals. Hence, this section is devoted
Explain what you understand by this statement in the context of strategic inventory management.
Nature of Entries to be Filed We have noted that catalogue entries are either word entries or notational entries. In a dictionary catalogue they are word entries. In a classi
Lamination is construction by an over layering facet, just as one makes a sandwich by layering a vegetable over a layer of bread. According. to Ranganathan "when the basic layer is
Internet - Definition A great majority of people are now aware of the existence of Internet But, many of them have perhaps a some what misguided view of what the Internet rea
Conservation: The second aspect of maintenance work is book conservation. Only books in good physical condition should be allowed to stay on shelves. Constant shelf checking
GENERAL OBSERVATIONS: Large scale use of information in all countries by a wide cross section of people has resulted in the coming of terms like 'information age and informati
Question 1: (a) Explain the meaning of ‘Authority', ‘Power' and ‘Politics' in the context of an organisation. (b) What are the strategies that are usually used by Manager
Modern Catalogue - evolution of catalogue: The 19 th century was an age of great many codes: Catalogue was considered a finding list with the Bodleian concept of literary uni
Loose assemblage is assembling together of two or more of: subjects (basic or compound) isolate ideas (in one and the same facet, or isolate ideas in one and the same array)
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