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Problem 1
(a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations.
(b) Illustrate with the use of an example the steps required in Fundraising.
Problem 2
(a) Dealing with print media is among the most required technical skills of the PR professional. Anyone who practices PR must know how to deal with the press.
In relation to the above statement, explain what you understand by the term "advertising" and "publicity" in relation to print media and publicity.
(b) Explain the value of publicity and how and when it can be used by organizations.
(c) Online media work is still a "relationship business." Explain any five of the most used online publicity vehicles.
whom do you think rajender will eat with? Why?
Constraints: This unit calls for a comprehensive and thorough treatment to cover the various aspects of history and development of library catalogue codes. However, such a tho
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DOCUMENTATION AND INFORMATION CENTRES AND DATABASES: Traditionally, libraries have been collecting various kinds of publications and holding them in readiness for use by scho
Reliability: Refers to the accuracy and consistency of a measuring tool. A measure is reliable when an individual remains nearly the same in repeated measurements. Re
S pontaneous or intentional Most of the Communities of practice begins without any intervention or the development effort from the organisation. The members spontaneously join
identify and explain s categories of quality and their uses in a company
DIFFERENT TYPES OF INFORMATION SERVICES: Modem libraries and information centres provide a variety of documentation and information services to support research and developmen
Advantages and Disadvantages of Stock Verification Some of the advantages and disadvantages of stock verification are listed in this section. Advantages • By revea
Question 1 How is a cable television system organized? Explain Question 2 Discuss the ethical issues in media management Question 3 What are the major design steps of a
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