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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
Instant competition blinds a company to latent competitors who can demolish the old ways of doing business.
develop efe matrix for walt disney
Merits of economic value added (EVA): - Cash not accounting based measure therefore less distorted for performance measurement. - Consistent or goal congruence with profit
Current traffic pattern given as below. ZONE DESTINATION ZONE ORIGIN 1 2 3
Particularly complex for weakly positioned companies
Define Managerial Process of Crafting & Executing Strategy the managerial ins & outs of crafting & executing company strategies. Special thought is given to management's direc
propose a framework of organisational values that meet the specific strategic and operational needs of an organisation
compensation strategy template
Q. Financial perspective for not-for-profit organisations? The primary objective is profit for most organisations, but for an NPO they are non-profit making. Value for money (V
The amount and pace of market adoption.
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