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1. Describe the brand you will establish across as many dimensions as you think are relevant
2. What will your brand association be? i.e. what is the one thing, above all else, that you want your product/service to be associated with?
3. Are there any particular branding strategies you will employ given your target market or competition?
4. Describe any packaging or labelling features, if applicable, and why are they appropriate given your strategy?
Nation -Wide Bus Lines (NWBS) conducts training classes for new drivers. The classroom can hold 35 students. As long as the class size is less than or equal to 35, the training pro
a) develop a schedule for executing a strategy plan in an organization. b) Make appropriate dissemination process to gain commitment from stakeholders in an organization. c) Desi
Four perspectives of the balanced scorecard Customer perspective e.g. what should we do right for our customers and what do they value? Internal perspective e.g. what
Q. Show the relationship between equity and debt? Gearing is the relationship between equity and debt. Debt is generally long term liabilities that the organisation has. Equi
Among NMS, we can find various scenes of the economic crisis, ranging from countries with extremely serious crisis to countries with rather milder crisis. These countries can be cl
what are the issues in a global environment
According to strategic management, The company has used location strategy to sustain its market share in the food and beverages industry. The company has selected high traffic area
1. Encourage open communication among team members to support team development 2. Demonstrate ways of resolving conflict among team members
An organization is unable to secure enough resources or competence.
A new technique to strategic management was developed in early 1990's by Drs. Robert Kaplan (Harvard Business School) and David Norton. Kaplan and Norton explain the innovation of
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