(a) Outline the method of carrying out a quantitative survey which is used in the market research.

(b) Describe Michael Porter's five forces that is used to analyse the micro environment.

(c) What do you understand by the term «strategy of cost leadership»?

(a) (i) What do you understand by mix-marketing?

(ii) Briefly, outline each element.

(b) Describe the three methods  that can be used to determine the price of a product or services together with its strategic policies where applicable.

(c) What are the environmental  responsibilities  that a company need to have towards the society specially those who are in the production or manufacturing sector?

(d) Outline briefly five (5) working conditions  with  security measures that a company need to consider for its employees.