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(a) Outline the method of carrying out a quantitative survey which is used in the market research.
(b) Describe Michael Porter's five forces that is used to analyse the micro environment.
(c) What do you understand by the term «strategy of cost leadership»?
(a) (i) What do you understand by mix-marketing?
(ii) Briefly, outline each element.
(b) Describe the three methods that can be used to determine the price of a product or services together with its strategic policies where applicable.
(c) What are the environmental responsibilities that a company need to have towards the society specially those who are in the production or manufacturing sector?
(d) Outline briefly five (5) working conditions with security measures that a company need to consider for its employees.
Question 1: (i) What do you meant by the term "Job Satisfaction" ? (ii) Discuss the importance of Job Satisfaction in an organisation. Question 2: (i) Differentiate
QUESTION 5 Identify and describe carefully, with reference to the definition of learning organizations, the communicative competencies managers need to acquire in organizations
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Enacting change is difficult. The forces that create the need for change often bump up against equally powerful forces of resistance. Think of an organization with which you are fa
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