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(a) Outline the method of carrying out a quantitative survey which is used in the market research.
(b) Describe Michael Porter's five forces that is used to analyse the micro environment.
(c) What do you understand by the term «strategy of cost leadership»?
(a) (i) What do you understand by mix-marketing?
(ii) Briefly, outline each element.
(b) Describe the three methods that can be used to determine the price of a product or services together with its strategic policies where applicable.
(c) What are the environmental responsibilities that a company need to have towards the society specially those who are in the production or manufacturing sector?
(d) Outline briefly five (5) working conditions with security measures that a company need to consider for its employees.
Analyze a work activity in your selected organization using appropriate objective setting techniques. What are the management and leadership style used in your selected organiz
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how would you address challenges faced by minority employees
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This type of risk arise from changes in environmental regulations, zoning requirements , fees, licenses and most frequently taxes. (a) Political risk (b) Domestic risk (c) Internat
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