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(a) Outline the method of carrying out a quantitative survey which is used in the market research.
(b) Describe Michael Porter's five forces that is used to analyse the micro environment.
(c) What do you understand by the term «strategy of cost leadership»?
(a) (i) What do you understand by mix-marketing?
(ii) Briefly, outline each element.
(b) Describe the three methods that can be used to determine the price of a product or services together with its strategic policies where applicable.
(c) What are the environmental responsibilities that a company need to have towards the society specially those who are in the production or manufacturing sector?
(d) Outline briefly five (5) working conditions with security measures that a company need to consider for its employees.
"consumer mind is a black box" discuss
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QUESTION 1 (a) Summarize and briefly explain the problem solving process? (b) List techniques that have been developed to help individual and groups make better decisions
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whether bureaucratic approach will be appropriate for the organizational performance or not?
Question 1 Discuss the exceptions to the law of demand Question 2 Explain Elasticity of Supply with the help of a diagram and factors affecting elasticity of supply
meaning n stages
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