1. Education is often used as an indicator of a person's socioeconomic status. Historically, the number of years of schooling completed has been recorded in the census of population as a measure of education. Comment and support your reasoning.

2. What problems might be involved in attempting to utilize attitude measures to predict specific behavior. Support your answer.

3. A client tells a researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and to determine how her firm's brand and 10 competing brands rate on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it is far too long. Should the researcher do exactly what the client says or risk losing the business by suggesting a different approach? Support your conclusions.