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Define when we should use written channels for communication?
Use written channels when :
i) your message is fairly detailed
ii) you don't need an immediate response
iii) you need permanent, written record.
iv) You have a big, widespread audience
v) You want to minimize the distortion that often occurs when messages are passed orally from person to person.
vi) You don't need immediate interaction with your audience.
Do you think Claudia was suitable for promotion to VP marketing from the position of Brand manager
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