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Define the term marketing concept in briefly.
The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to accept the organisation to deliver the wanted satisfaction more efficiently and effectively than its competitors.
• Marketing is other name for selling along with the inference that that is a long-haired method.
• Marketing is a more costly way of selling.
QUESTION 1 (a) Explain the following terms as used in E-business: (i) Vortal (ii) Countermediation (iii) e-Auction (iv) Cookie (v) B2B e-business model (b) Wi
Define the term marketing concept in briefly. The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, want
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