Franchise (licensing)

- Granting or licensing of the right to use systems, expertise,brandsknow how etc. to another  organisation,  generally in  return  for  a  profit  share  or  sales  royalty  for example authorisation  to  sell  a  company's  services  or  goods  in  a  particular  geographical  place.One of the most famous illustrations is McDonalds with more franchised restaurants than any other franchise network.

- Rapid market expansion for franchisor.

- Expansion generally financed at least in part by the franchisee.

- Entrepreneurial spirit of franchisee for example better than perhaps a bureaucracy of using internal staff to expand organisation instead.

- Economies of scale achieved for instance management and overhead spread over more and more franchises as the organisation grows in size.

- Long-term loss of profit for franchisor

- Control over franchiser reputation can be costly to support