Data classified by their nature, Management Theories

Assignment Help:

Data Classified by Their Nature:

The nature of data may be classified according to various categories. Facts knowledge opinion intention motivation and behaviour.

a. Facts refer to actuality but they not necessarily be material. The measured precisely and definitely. The descriptive facts relating to people may be demographic and sociological. These characteristics represent the attributes of people e, g, age, sex, income and level of education. The sociological data are related to how people are organized in and related to society.

b. Knowledge: Knowledge refers to what people know potential buyers knowledge and awareness of products or brands are important data of marketing research. The respondents awareness and knowledge are evaluated to get sufficient data for marketing research.

c. Opinions : Opinions are people perceptions. What people think or what is their minds are called opinions. Their perceptions may or may not be true. Thus they may be well defined as attitudes. These are products to mental sets and may be referred to as images..

d. Intentions : Intention are acts that are in the minds of people these are expectations of behaviour or intentions to indulge in particular marketing behaviour.

e. Motivation: Motivation is how to steer and direct people actions . it is known as the inner state of mind that energizes activates and moves or directs the behaviour of people.


Related Discussions:- Data classified by their nature

Core competency and core product, Core Competency: It is a specialty o...

Core Competency: It is a specialty or fields of expertise in a given organization that exceeds or eludes its competitors and serves as the foundation for the industries to gro

The economy adjustment , Assume the economy is presently in recession, and ...

Assume the economy is presently in recession, and the exchange rate if fixed using the IS-LM model. a) Describe and show the economy adjustment ( in the medium run) b) Describe

Organization behavior, what are the structure and culture between dialog.lk...

what are the structure and culture between dialog.lk and sri lanka airlines

Discuss the qualities of a learning organisation, 1. 'Glass innovations' is...

1. 'Glass innovations' is a US company making a variety of glass containers for laboratories in the home market, the UK and Europe. One of the key quality requirements is container

What was the resolutions of international organizations, What was the Resol...

What was the Resolutions of International Organizations Resolutions of International Organizations are argued to be a new source of international law, although, the ICJ Statute

#title.care for elderly, identify the irritants disappointments and annoyan...

identify the irritants disappointments and annoyances of the elderly when it comes to health care when they needed them

Historical review - type of qualitative method, Historical Review: In ...

Historical Review: In the case  of historical  reviews  our job  is to  describe  what  happened  in the  past so that  we can  understand the present or plan for  the future.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd