Data classified by their nature, Management Theories

Assignment Help:

Data Classified by Their Nature:

The nature of data may be classified according to various categories. Facts knowledge opinion intention motivation and behaviour.

a. Facts refer to actuality but they not necessarily be material. The measured precisely and definitely. The descriptive facts relating to people may be demographic and sociological. These characteristics represent the attributes of people e, g, age, sex, income and level of education. The sociological data are related to how people are organized in and related to society.

b. Knowledge: Knowledge refers to what people know potential buyers knowledge and awareness of products or brands are important data of marketing research. The respondents awareness and knowledge are evaluated to get sufficient data for marketing research.

c. Opinions : Opinions are people perceptions. What people think or what is their minds are called opinions. Their perceptions may or may not be true. Thus they may be well defined as attitudes. These are products to mental sets and may be referred to as images..

d. Intentions : Intention are acts that are in the minds of people these are expectations of behaviour or intentions to indulge in particular marketing behaviour.

e. Motivation: Motivation is how to steer and direct people actions . it is known as the inner state of mind that energizes activates and moves or directs the behaviour of people.


Related Discussions:- Data classified by their nature

Why study management theory, WHY STUDY MANAGEMENT THEORY ?  Theories ar...

WHY STUDY MANAGEMENT THEORY ?  Theories are perspectives with which people make sense of their world experiences.  Formally, a theory is a coherent group of assumptions put for

Caselet 2, This case has been framed in order to test the skills in evaluat...

This case has been framed in order to test the skills in evaluating a credit request and reaching a correct decision. Perluence International is large manufacturer of petroleum and

Census and registration data, Census and Registration Data: Census and...

Census and Registration Data: Census and registration data have become very comprehensive census but it now extends to many areas. a.Census of Population: A census of the

#tidiscuss the managerial process and illustrate with dtle.., discuss the m...

discuss the managerial process and illustrate with diagram

Capital asset pricing model, Capital Asset Pricing Model (CAPM): Part ...

Capital Asset Pricing Model (CAPM): Part of the huge capital market assumption that attempts to quantify investment risk. Under CAPM, systematic risk is calculated by a statis

Practice of management, if you were the professor and you knew what was goi...

if you were the professor and you knew what was going through vincent''s mind, what would you say to vincent?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd