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Data Classified by Their Nature:
The nature of data may be classified according to various categories. Facts knowledge opinion intention motivation and behaviour.
a. Facts refer to actuality but they not necessarily be material. The measured precisely and definitely. The descriptive facts relating to people may be demographic and sociological. These characteristics represent the attributes of people e, g, age, sex, income and level of education. The sociological data are related to how people are organized in and related to society.
b. Knowledge: Knowledge refers to what people know potential buyers knowledge and awareness of products or brands are important data of marketing research. The respondents awareness and knowledge are evaluated to get sufficient data for marketing research.
c. Opinions : Opinions are people perceptions. What people think or what is their minds are called opinions. Their perceptions may or may not be true. Thus they may be well defined as attitudes. These are products to mental sets and may be referred to as images..
d. Intentions : Intention are acts that are in the minds of people these are expectations of behaviour or intentions to indulge in particular marketing behaviour.
e. Motivation: Motivation is how to steer and direct people actions . it is known as the inner state of mind that energizes activates and moves or directs the behaviour of people.
Merits and Demerits of Frederick Winslow Taylor management Merits : It revolutionised scientific approach of management theory and enhance productivity. Demerits : It viol
A decision tree, the node, o , represents an "event". TRUE FALSE
e) Formulate a spreadsheet model for performing a simulation of the daily sales. Perform 300 replications and obtain the average of the sales over the 300 simulated days
Options in designing simulation models include all except a. Repeating-versus non-repeating random numbers. b. Most versus all relevant variables. c. One versus several r
Q. What is MNC Company? MNC company is accompany having business operations in excess of one country but its headquarters is located at its home country.
2 As an Educational Administrator use the “POSDCORDE” management principle in your organization and show its effectiveness in outcomes or output produced.
analyse and evaluate the operation economy, efficiency and effectiveness I phone mobile, including the paradox of thrift versus quality
explain the inadquacies of traditional model ofmanagement.
Types of Research Design: The marketing research designs are classified on the basis of the fundamental objectives of the research. They may be exploratory or conclusive. 1. E
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