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Corporate Strategies- Operation Strategy
Often it is not obvious to participants that an organisation has a corporate strategy. Consider this illustration. A visitor to a Polynesian island observed that men and women of the village always ate separately. While men sat in one group, women sat quite separately in another. The visitor asked, 'why do men and women eat separately?' The male elders seemed perplexed by the simple minded nature of the question. Having thought and thought, the chief responded, 'because it is right.' Before considering functional strategies, it is worth pondering on the process of corporate strategic development. Harrison (1993) presents a corporate strategy framework as shown here.
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what is marketing research
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