Corporate identity and philanthropy, Management Theories

Assignment Help:

Corporate Identity:

This comprises the visual manifestation of the organizations image as seen in the corporate logo, stationery, uniforms, buildings, brochures, and advertising. Identity consulting firms and graphic designers work with company to make logos and other manifestations of identity.

Corporate Philanthropy:

This condition refers to corporate contributions to communities and other nonprofit companies.  To address the growing concerns of constituents in communities about the role of the organizations and to foster a unified corporate image and identity, organizations now house this function in the corporate communication department. Examples of corporate philanthropy include donations to cultural organizations such as museums or to community-based organizations such as First Book (which gives funds to communities in need to purchase books for school children).

 


Related Discussions:- Corporate identity and philanthropy

Case let 2, Rajender Kumar was a production worker at competent Motors Limi...

Rajender Kumar was a production worker at competent Motors Limited (CML) which made components and accessories for the automotive industry. He had worked

Crisis Management, The problem is: ''Bake It'' has been using ingredients f...

The problem is: ''Bake It'' has been using ingredients from a supplier who has been using false origin labeling. The Task is: to identify the cause of the problem under the crisi

Project life cycle, discuss the importance of stakeholders throughout the p...

discuss the importance of stakeholders throughout the project life cycle

Probability distributions cannot be simulated, Which of the following proba...

Which of the following probability distributions cannot be simulated ? a. normal. b. poisson. c. uniform. d. all can be simulated.

Recruitment and selection, a reason for the development and subsequent imp...

a reason for the development and subsequent implemantation of strategic recruitment and selection?

Ways to organize process flows, Ways to Organize Process Flows Five t...

Ways to Organize Process Flows Five types of process technologies are project, job shop, batch, assembly line and continuous. Each  is more  or less  suited to different  pro

Illustrate the concept of production control and planning, Write the detail...

Write the detailed note on Selection, Recruitment and Promotion. Illustrate the concept of Production control and Planning. What is the significance of this idea ?

Human resource, technological breakthrough has brought a radical changes in...

technological breakthrough has brought a radical changes in HRM

Capital budgeting and expenditures, Capital Budgeting: Capital budgeti...

Capital Budgeting: Capital budgeting is the strategy for the purchase and management of long-term assets in organizations.  A capital budget is usually equipped each year, and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd