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Corporate Communication and Culture:
Corporate Communication
An emerging area that has been increasingly found as a critical functional area within business companies, corporate communication focuses on a whole function of management. In most business organizations the corporate communication department is responsible for public relations, media relations, corporate advertising, financial communication, community relations, employee relations, corporate philanthropy, and public affairs.
Corporate Culture
A system of shared rules, faiths, and values among members of a given organizations. Corporate cultures differ widely across organizations. The corporate culture at IBM, for example, is far more formal in conditions of dress, interoffice relationships, and office conduct than that of Microsoft.
Using illustrations, show how any one dysfunction in the above management functions might affect the effectiveness of an organisation.
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