Consumer behaviour when making a purchase, Business Management

Assignment Help:

Describe briefly the main stages included in the (rational) process of consumer behaviour when making a purchase. 

Problem/Need recognition

The purchasing process is a problem solving process of how to satisfy a requirement or want. Crucially consumers do not so much buy goods or services as satisfy a demand or need by the purchase. The first stage is that the consumer identifies that requirement or problem. 

Information searching

The second stage involves the consumer performing a search of several options to satisfy the identified need. This might be done informally through remembering past experience, talking to others or more formally by consulting directories, 'window shopping' alternatives or internet search engines. 

Evaluation of alternatives

This stage involves the consumer in comparing several brands and products in order that a choice might be made between the viable alternatives. 

Purchasing decision

Next the customer actually makes a purchase choice. The choice is only normally altered if (for instance) there is a temporary 'stock-out' or further information emerges about the alternatives which were rejected initially. 


Related Discussions:- Consumer behaviour when making a purchase

Divesity management, how would you address challenges faced by minority emp...

how would you address challenges faced by minority employees

Loans & compound interest, E-Loan, an online lending service, recently offe...

E-Loan, an online lending service, recently offered 36-month auto loans at 4.2% compounded monthly. If you can afford monthly payments of $411.)) how much can you borrow? And I nee

Business communication, You work for an accounting firm. Your supervisor as...

You work for an accounting firm. Your supervisor asks you to write a report on a new photocopier which the accounting firm can purchase. In addition to information about its hardwa

Planning process control network, The process controls mainly pertain to t...

The process controls mainly pertain to the activities which are required to be carried out at any particular stage of the process. Often the final product will comprise of a

How to handle conflict within organization, Question  1: (a) As a manag...

Question  1: (a) As a manager, describe in detail how you would proceed with the introduction of new technology in your organization. (b) Describe the various strategies tha

Case study, notate commendation to pmc

notate commendation to pmc

Activities in an organization - organizational structure, Organizational st...

Organizational structure defines the activities and the goals and the achievement level which defined by the organizations. Four organizational structures define the: 1. Func

Outline the roles and authorities of a project manager, QUESTION (a) Th...

QUESTION (a) The purpose of project management is to achieve successful project completion with the resources available. Regardless of the method that is used to handle a proje

Librarians have grouped sources of information, QUESTION (a) Reference ...

QUESTION (a) Reference Librarians have grouped sources of information in three (3) categories. Can you identify these three (3) groups? (b) How can you distinguish between t

What are the types of participation worker, What are the types of participa...

What are the types of participation worker? Types of Worker’s Participation are as follows: Worker’s participation into management may take several forms, for example:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd