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Do NOT use Minitab for this problem; you may use Excel. Handy, Inc. produces a solar powered electronic calculator that has experienced the following monthly sales history for the first four months of the year, in thousands of units: January 23.3 February 72.3 March 30.3 April 15.5 a. If the forecast for January was 25, determine the one-period-ahead forecasts for February through May using simple exponential smoothing with a smoothing constant of =0.15. b. Repeat the calculation in part a) for a value of =0.40. What difference in the forecasts do you observe? c. Compute the MSEs for the forecasts you obtained in parts a) and b) for February through April. Which value of gave more accurate forecasts, based on the MSE?
What kind of industries does a localization strategy makes sense? Why? When does a global standardization strategy make most sense? Why?
Discuss the value of marketing to the consumer, the stakeholder and stockholder. Address the following: a. the value you place on marketing b. the value of marketing to customers a
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Based on your analysis, select one of the five forces and explain how Bill can incorporate his analysis of that force into his Strategic Business Plan (SBP).
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wild west inc is a telephone company
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What is Marketing Research? Why do successful firms conduct marketing research for their products/services? Discuss the six steps in the Marketing Research process and relate to an
Explain why operational efficiency is so important to Net Income, Return on Capital and Income.
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