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Concept and measurement of the cost of capital
The evaluation of the worth of a long-term project suggests a certain norm or standard against which benefits are to be judged. Requisite norm is known by different names like hurdle rate, cut-off rate, required rate and minimum rate of return and so on. This standard is generally expressed in terms of the cost of capital. Concept and measurement of the cost of capital is, hence, another major aspect of capital budgeting decision.
Define the gropus of Profit maximisation criterion Profit maximisation criterion has, though, been questioned and criticized on several grounds. Reasons for the opposition in
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Q. Financial Management in Marketing Department? The marketing department of a firm is concerned with the ultimate activity of the firm Le. the selling of goods and services to
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