Question:

(a) Ultimately managers try to find the correct balance between both horizontal and vertical coordination.

Explain the terms horizontal and vertical coordination, their importance to prepare the appropriate configuration to facilitate collection, processing and dissemination of information as well as the different ways to achieve each of the above.

(b) Describe the difference between countries with high context and low context cultures and highlight the characteristics of each of them. Also explain what managers operating in international environments need to pay attention to in order to enhance communication effectiveness across cultures.