Case Study: Test Market, Advanced Statistics

Assignment Help:
You and your team have been hired as strategic consultants by the hugely successful retailer known as “Cutie Pie”. The company sells many products, although one product in particular, a highly innovative car seat, is “Cutie Pie” has hired you to help them better understand the test market data they have compiled from 400 retailers worldwide (found in the excel file called “Cutie Pie.xls”). The variables in the data set include:
Unit Sales = the number of units sold (in thousands),
Competitor’s Price = the price for a similar product being sold by a competitor (in RM),
Income Level = average household income in the region (in thousands of RM),
Advertising = amount spent on advertising the product (in thousands of RM),
Price = the price being charged by the retailer (in dollars),
Population = number of people (in thousands) living in the region,
BMS2024 ADVANCED MANAGERIAL STATISTICS TRI 1, 12/13
HH 2
Average Age = average age of the population in the region (in years),
Average Education = average educational level in region,
Shelving Location = quality of the shelf location for the product (good, medium, or bad), Urban or Rural = description of the region as urban or rural,
Msia = a categorical variable indicating whether the sales region is in the Malaysia or an international market.
Question 1 [20 marks]
Describe how statistics can be applied in this case study. Write your answer not more than 300 words.

Related Discussions:- Case Study: Test Market

Fibonacci distribution, The probability distribution of the various observa...

The probability distribution of the various observations is required to obtain the run of two successes in the series of Bernoulli trials with the probability of success equal to a

Case-control study, Case-control study : The traditional case-control study...

Case-control study : The traditional case-control study is the common research design in the epidemiology where the exposures to risk factors for cases (individuals getting the dis

Ecological fallacy, The term used when the aggregated data (for instance, a...

The term used when the aggregated data (for instance, aggregated over different areas) are analysed and the results supposed to apply to the relationships at the individual level.

Explain kleiner hartigan trees, Kleiner Hartigan trees is a technique for ...

Kleiner Hartigan trees is a technique for displaying the multivariate data graphically as the 'trees' in which the values of the variables are coded into length of the terminal br

Mba, Mention the characteristics of Statistics. Explain any two application...

Mention the characteristics of Statistics. Explain any two applications of Statistics.

Goodmanand kruskal measures of association, Goodmanand kruskal measures of ...

Goodmanand kruskal measures of association is the measures of associations which are useful in the situation where two categorical variables cannot be supposed to be derived from

Barrett and marshall model for conception, Barrett and Marshall Model for c...

Barrett and Marshall Model for conception : A biologically reasonable model for the probability of conception in a particular menstrual cycle, which supposes that the batches of sp

Descriptive , Assume that a population is normally distributed with a mean ...

Assume that a population is normally distributed with a mean of 100 and a standard deviation of 15. Would it be unusual for the mean of a sample of 20 to be 115 or more?

Poisson regression, Poisson regression In case of Poisson regression w...

Poisson regression In case of Poisson regression we use ηi = g(µi) = log(µi) and a variance V ar(Yi) = φµi. The case φ = 1 corresponds to standard Poisson model. Poisson regre

Procrustes analysis, Procrustes analysis is a technique of comparing the a...

Procrustes analysis is a technique of comparing the alternative geometrical representations of a group of multivariate data or of the proximity matrix, for instance, two competing

tls123

9/8/2012 11:13:18 PM

yes

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd