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QUESTION 1 While managing institutions, managers have to deal with four variables (a) Identify and briefly describe these four variables (b) Using a concrete example expl
a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
Card Form: Library catalogue in the card form is by far the most popular physical form. It is widely prevalent in libraries throughout the world including India. In this form
Question 1 Explain the CRM technology components Question 2 Explain any five features of SFA Question 3 Explain the major components of Enterprise Marketing Automa
M ergers Merger happens when two companies, mostly of the same size, agree to go forward as a single new company in the best interest of both. The shareholders of the involved
Compact Storage Another method of storage equipment is the compact storage system. Compact storage methods have been advocated and explored since the last century. However, t
Question 1 Explain any five differences between Tariff and Non-tariff Barriers Question 2 What is a trade policy? Explain arguments in favour of Free Trade Question
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
Printed Book Form: The printed book form of library catalogue is one of its typical forms. These types of library catalogues are prepared conforming to all the standard princi
SOURCES OF CLASSIFICATION TERMINOLOGY: The following are sources for classification terminology : a) ALA Glossary of Library Terms; 1956 b) BLISS (H E), Bibliographic Cl
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