Business Research Methods, Other Subject

Business Research Methods, Other Subject

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Below is a Likert-type scale that might be used to evaluate our opinion of the educational degree program in which you are enrolled. There are five response categories: Strongly Agree, Agree, Neither Agree nor Disagree, Disagree, and Strongly Disagree. If Strongly Agree (SA) represents the most positive attitude, how would you value the items below? Record your answers to the items.
a This program is not very challenging. SA A N D SD
b The general level of teaching is good. SA A N D SD
c I really think I am learning a lot from this program. SA A N D SD
d Student’s suggestions are given little attention here. SA A N D SD
e This program is below my expectations. SA A N D SD
f This program does a good job of preparing one for a career. SA A N D SD
In what two ways could such responses be used? What would be the purpose of each?

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