On an individual basis, formulate a business plan to start a specialty coffee joint at an appropriate "chic location" in Singapore. The business plan has to be well written so that Angel Investors might consider investing in your business.

Background

Singapore has witnessed the opening of many international coffee café chains and followed by the rebranding of the local coffee-sock kopi places in last decade.

 In last two years, the Singapore coffee scene is again evolving with the opening of specialty coffee joints. These coffee joints are unique in nature as they try to make coffee making into an art form by engaging their customers' five senses. Some of these specialty coffee joints are:

a)      Chye Seng Huat Hardware (150 Tyrwhitt Road)

b)      Liberty Coffee (131 Rangoon Road)

c)      Forty Hands (Blk 78 Yong Siak Street #01-12, Tiong Bahru Estate)

d)     Smitten (60 Robertson Quay #01-11, The Quayside)  

One of the key success factors of these speciality coffee joints is their location - they have been set up in "chic locations" of Singapore. On the promotional front, they tend to attract a lot of free media coverage because of their quirkiness. Furthermore, the owners of these joints know how to leverage on social media to do self-promotion. All these factors help to make their coffee joints attractive to the cosmopolitan customers.