Ansoff growth matrix, Strategic Management

Assignment Help:

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.


Related Discussions:- Ansoff growth matrix

Define a penetration pricing strategy, Strategy used to gain as much sales ...

Strategy used to gain as much sales volume as possible as fast as possible by undercutting competitors' prices.

Coherent strategy should have four important elements, QUESTION (a) Any ...

QUESTION (a) Any coherent strategy should have four important elements (Saloner al). Write short notes on each of the four elements (b) Modes of Strategic Management are the

Strategic management system, 1. Find one research article entitled 'Using t...

1. Find one research article entitled 'Using the balance scorecard as a strategic management system' attached here with. Read this article carefully and give your comments. You may

Technique to strategic management, A new technique to strategic management ...

A new technique to strategic management was developed in early 1990's by Drs. Robert Kaplan (Harvard Business School) and David Norton. Kaplan and Norton explain the innovation of

Ansoff growth matrix, Ansoff Growth Matrix The Ansoff Growth matrix is a...

Ansoff Growth Matrix The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy . Market penetration In market penetration

Heterogeneous catalysis simulator, 1. Run the Heterogeneous Catalysis simul...

1. Run the Heterogeneous Catalysis simulator for different initial conditions (initial partial pressures of species A, B, C, and D) to get the reaction rates; 2. Study the influ

Develop a performance measurement system, Recommended process to develop a ...

Recommended process to develop a performance measurement system  1. Senior management need to determine a clear vision of the change that will be required and demonstrate comm

sales of y and the price of x, (a)    What is the estimated equation of th...

(a)    What is the estimated equation of the model:                 SALES(Y) = b  + b PRICE(X)? (b)    What sort of relationship exists among SALES OF Y and the PRICE OF X? Do

Difference between symmetric and asymmetric encryption, (a) Illustrate the ...

(a) Illustrate the difference between symmetric and asymmetric encryption, listing an advantages and a disadvantage of each. (b) What functions should be given by a public key

Describe the administration controls, Administration controls are performan...

Administration controls are performance measurement systems e.g. Management accounting 'exceptionreporting' systems which compare actual performance to a predetermined target, goal

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd