Ansoff growth matrix, Strategic Management

Assignment Help:

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.


Related Discussions:- Ansoff growth matrix

Marketing plan, The market plan should be made based on a Hot Dog Vending C...

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be

Estimate the cost of making the threaded studs, Estimate the manufacturing ...

Estimate the manufacturing cost for a bearing housing following the Formula Student Costing Scheme.   Dimensions and materials of the bearing housing will depend on your student

Beyond budgeting approach, The beyond budgeting approach may include the fo...

The beyond budgeting approach may include the following: Use of rolling budgets concentrating on cash forecasts and not cost control. Budgets revised more frequently

What do you understand by the term cultural web, Question 1: (a) What d...

Question 1: (a) What do you understand by the term "cultural web" as referred to organisations? (b) Apply the cultural web concept to Toyota. Discuss whether the cultural we

Methods for evaluating the performance of divisions, Q. Methods for evaluat...

Q. Methods for evaluating the performance of divisions? Profit based methods for evaluating the performance of divisions Operating profit (net profit) margin  =

Controlling subsidiaries, Controlling subsidiaries Mission stateme...

Controlling subsidiaries Mission statement, goals and objectives. Performance measurement systems e.g. financial ratios and multidimensional frameworks. Systems

Illustrations of internal failure cost, Illustrations of internal failure c...

Illustrations of internal failure cost The internal perspective may control performance by assessment of internal quality failure.  Costs incurred before customer has received

Research has identified general strategies for overcoming, QUESTION 1 I...

QUESTION 1 Individuals at all levels are prone to resisting change. What are the five main reasons why individuals resist change? QUESTION 2 Research has identified six

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd